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Sinopsis
The techniques of business forecasting are increasingly important in modern industry. This comprehensive text examines the techniques and the mathematical basis which underpins them. Using numerous real life cases and examples the author demonstrates the advantages and limitations of each of the forecasting techniques and emphasizes the importance of interpreting results. He also discusses fully the use of computerized forecasting programmes and presents output from a number of powerful software systems to demonstrate the methods used.
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Reseña del editor
The techniques of business forecasting are increasingly important in modern industry. This comprehensive text examines the techniques and the mathematical basis which underpins them. Using numerous real life cases and examples the author demonstrates the advantages and limitations of each of the forecasting techniques and emphasizes the importance of interpreting results. He also discusses fully the use of computerized forecasting programmes and presents output from a number of powerful software systems to demonstrate the methods used.
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