The First 24 Hours: Comprehensive Guide to Successful Crisis Communications - Tapa dura

Sinopsis

No company is immune from crisis. Crises whether industrial accidents, product tampering, or a hostile takeover, are always unexpected. All businesses should have a crisis action plan and people trained and ready to implement it. The first 24 hours of a crisis are crucial.Written by a journalist with extensive experience of handling crises around the globe, The First 24 Hours gives a unique insight into how to deal with the media when the worst happens.Why is this book unique? Its special features are: * Action plan: explains why organisations need an action plan and describes how to devise one.* Journalist's viewpoint: media coverage is likely to dictate the course of any crisis. No other book on crisis management is written from inside the press corps.* Negotiation: identifies negotiation skills as crucial to successful crisis management.* Recovery: emphasizes the importance of the later stages in crisis management: how do you get back to where you were?* Common denominators: provides a systematic inventory designed to detect the inherant crisis factors that affect all industries.

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