The First 24 Hours: Comprehensive Guide to Successful Crisis Communications - Tapa dura

The First 24 Hours: Comprehensive Guide to Successful Crisis Communications

Condición: Aceptable. : No company is immune from crisis. Crises whether industrial accidents, product tampering, or a hostile takeover, are always unexpected. All businesses should have a crisis action plan and people trained and ready to implement it. The first 24 hours of a crisis are crucial.Written by a journalist with extensive experience of handling crises around the globe, The First 24 Hours gives a unique insight into how to deal with the media when the worst happens.Why is this book unique? Its special features are: * Action plan: explains why organisations need an action plan and describes how to devise one.* Journalist's viewpoint: media coverage is likely to dictate the course of any crisis. No other book on crisis management is written from inside the press corps.* Negotiation: identifies negotiation skills as crucial to successful crisis management.* Recovery: emphasizes the importance of the later stages in crisis management: how do you get back to where you were?* Common denominators: provides a systematic inventory designed to detect the inherant crisis factors that affect all industries. EAN: 9780631170693 Tipo: Libros Título: The First 24 Hours: Comprehensive Guide to Successful Crisis Communications Autor: Berge, Dieudonnee Ten Editorial: Blackwell Publishers Idioma: EN Páginas: 208 Formato: Tapa dura Peso: 431. Nº de ref. del artículo: Happ-2025-03-17-ba0c45ad

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