Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Tapa dura

Houlden, Brian

 
9780631170334: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically
Tapa dura
ISBN 10: 0631170332 ISBN 13: 9780631170334
Editorial: Blackwell Publishers, 1990

Sinopsis

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Blackwell Publishers
Año de publicación
1990
Idioma
Inglés
ISBN 10 
0631170332
ISBN 13 
9780631170334
Encuadernación
Tapa dura
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780631200901: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Edición Destacada

ISBN 10:  0631200908 ISBN 13:  9780631200901
Editorial: Blackwell Publishers, 1996
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