Understanding Company Strategy: An Introduction to Thinking and Acting Strategically - Tapa dura

Houlden, Brian

 
9780631170334: Understanding Company Strategy: An Introduction to Thinking and Acting Strategically

Sinopsis

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título