Sinopsis
This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
This text provides an introduction to modern business policy. Recognizing that business policy is ultimately highly practical in nature, and that many (particularly undergraduate) students find the subject difficult due to its integrative approach requiring application of interdisciplinary business skills, the authors focus on developing analytical skills and understanding. After an introduction to strategy objectives and the strategy process, Part 2 covers stategic analysis, including environmental and internal appraisal, and financial analysis. Part 3 then discusses strategy formulation, including entry and recovery strategies, and strategic choice. Part 4 considers the crucial issue of strategy implementation, and the book finishes with a fully developed and analyzed case study of Hanson Trust.
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para Business Policy: An Analytical Introduction
Imagen de archivo
Business policy: an analytical introduction
Publicado por
Basil Blackwell
ISBN 10: 0631155465
ISBN 13: 9780631155461
Antiguo o usado
Tapa blanda
Librería: Rosemary Pugh Books, SALISBURY, WILTS, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Blackwell 1987 Blackwell 1987 vii 208pp paperback pages slightly discoloured otherwise very good Very Good. Nº de ref. del artículo: 29375
Comprar usado
EUR 4,68
Gastos de envío:
EUR 16,46
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Business Policy: An Analytical Introduction
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780631155461
Comprar usado
EUR 114,95
Gastos de envío:
EUR 7,92
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Business Policy: An Analytical Introduction
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Business Policy: An Analytical Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780631155461
Comprar usado
EUR 128,96
Gastos de envío:
EUR 5,66
De Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles