Creating a Winning E-Business - Tapa blanda

Napier, H. Albert; Rivers, Ollie; Wagner, Stuart

 
9780619217426: Creating a Winning E-Business
Tapa blanda
ISBN 10: 0619217421 ISBN 13: 9780619217426
Editorial: Course Technology Inc, 2005

Sinopsis

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.

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Acerca de los autores

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Course Technology Inc
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0619217421
ISBN 13 
9780619217426
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
464
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

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