Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.
"Sinopsis" puede pertenecer a otra edición de este libro.
Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.
"Sobre este título" puede pertenecer a otra edición de este libro.
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paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_377711917
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