Marketing: Concepts and Strategies - Tapa dura

Pride

 
9780618474455: Marketing: Concepts and Strategies
Tapa dura
ISBN 10: 0618474455 ISBN 13: 9780618474455
Editorial: South Western Educational Publishing, 2004

Sinopsis

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South Western Educational Publishing
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0618474455
ISBN 13 
9780618474455
Encuadernación
Tapa dura
Número de páginas
610
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781473725126: Marketing: Concepts and Strategies

Edición Destacada

ISBN 10:  1473725127 ISBN 13:  9781473725126
Editorial: Cengage Learning EMEA, 2016
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