The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

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9780615917672: The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.

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About the Author:

David F. Harris is a leader in the field of questionnaire design and qualitative research. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the prestigious L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. He is committed to supporting better decision-making for organizations of all kinds through the application of sound and thoughtful research.

Review:

“Successful research is as much about how we frame the questions as it is about how we interpret the answers. This methodologically sound yet pragmatic guide to questionnaire design fills a critical void for business professionals who understand the need to get things right at both ends of the survey. It restores the ‘art of the ask’ to its proper place in the hunt for critical customer insight.”
--Susan Schwartz McDonald, Ph.D., President and CEO, National Analysts Worldwide

“An extremely helpful guide for anyone faced with the challenge of conceptualizing, developing, and testing a survey questionnaire. If you don’t know where to begin, or the steps involved, Harris illuminates the path.”
--Gordon Willis, Ph.D., author of Cognitive Interviewing: A Tool For Improving Questionnaire Design

“You are crazy to write a questionnaire without reading this book first. And who knew a book about gathering data could be so much fun to read? You’ll buy it for the practical value of getting questionnaires right, but along the way you’ll absorb a lot of fascinating lessons about psychology and logical thinking.”
--Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive

“Developing a good questionnaire is not as simple as is often assumed. There are many ways in which answers to questions can be biased or confused by naive investigators. Harris has provided a comprehensive treatment of the many practical issues that arise and need to be kept in mind when preparing questions for a wide range of uses. This book is clearly based on a great deal of personal experience, as well as informed by the work of others who have studied the complexities of the question-answer process—whatever one’s goals.”
--Howard Schuman, Ph.D., Professor of Sociology and Research Scientist, Emeritus, at the University of Michigan’s Survey Research Center

“This book provides an accessible and thorough narrative into the world of questionnaire design. Practitioners, teachers, and researchers in a wide variety of fields will find it indispensable for their survey work.”
--Michelle Janning, Ph.D., Professor of Sociology, Whitman College

“This is an outstanding and much-needed resource for anyone who needs to gather information or make decisions based on data—in other words, nearly everyone.” --Tracy Carlson, author of What Great Brands Know

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David F Harris
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ISBN 10: 0615917674 ISBN 13: 9780615917672
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Descripción IM Press, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire. Nº de ref. de la librería AAV9780615917672

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Descripción IM Press, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire. Nº de ref. de la librería AAV9780615917672

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Harris, David F.
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Descripción I&m Press 4/30/2014, 2014. Paperback or Softback. Estado de conservación: New. The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. Book. Nº de ref. de la librería BBS-9780615917672

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Descripción I&M Press. Paperback. Estado de conservación: New. Paperback. 232 pages. Dimensions: 9.9in. x 6.9in. x 0.4in.A user-friendly, comprehensive guide for planning and writing questionnaires, this book offers a framework that begins with planning research to support decision-making. It includes ways to conduct qualitative research, and ways to make questions clear, answerable, and unbiased. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780615917672

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