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Make the Rules or Your Rivals Will - Tapa blanda

Shell, Richard

 
9780615456539: Make the Rules or Your Rivals Will
Tapa blanda
ISBN 10: 0615456537 ISBN 13: 9780615456539
Editorial: G RICHARD SHELL CONSULTING, 2011

Sinopsis

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

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Reseña del editor

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
G RICHARD SHELL CONSULTING
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0615456537
ISBN 13 
9780615456539
Encuadernación
Tapa blanda
Número de páginas
338
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781400050093: Make the Rules or Your Rivals Will

Edición Destacada

ISBN 10:  140005009X ISBN 13:  9781400050093
Editorial: Crown Pub, 2004
Tapa dura