Designing Web Navigation: Optimizing the User Experience

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9780596528102: Designing Web Navigation: Optimizing the User Experience
From the Publisher:

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them.

Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book:

  • Provides the foundations of web navigation and offers a framework for navigation design
  • Paints a broad picture of web navigation and basic human information behavior
  • Demonstrates how navigation reflects brand and affects site credibility
  • Helps you understand the problem you're trying to solve before you set out to design
  • Thoroughly reviews the mechanisms and different types of navigation
  • Explores "information scent" and "information shape"
  • Explains "persuasive" architecture and other design concepts
  • Covers special contexts, such as navigation design for web applications
  • Includes an entire chapter on tagging
While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

About the Author:

James Kalbach has a degree in library science from Rutgers University, as well as a master's in music theory and composition. He is currently a Human Factors Engineer with LexisNexis and previously served as head of information architecture with Razorfish Germany. He is an active speaker and author on information architecture and usability in Germany, where he helped co-found an IA community.

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Descripción O'Reilly Media, 2007. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Thoroughly rewritten for today's web environment, thisbestselling book offers a fresh look at a fundamentaltopic of web site development: navigation design. Amidall the changes to the Web in the past decade, and allthe hype about Web 2.0 and various "rich" interactivetechnologies, the basic problems of creating a good webnavigation . Nº de ref. de la librería ABE_book_new_0596528108

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Descripción O Reilly Media, Inc, USA, United States, 2007. Paperback. Estado de conservación: New. 232 x 204 mm. Language: English . Brand New Book. Thoroughly rewritten for today s web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various rich interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology - it s about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user s needs? You ll learn that navigation design touches most other aspects of web site development. This book: provides the foundations of web navigation and offers a framework for navigation design; paints a broad picture of web navigation and basic human information behavior; demonstrates how navigation reflects brand and affects site credibility; helps you understand the problem you re trying to solve before you set out to design; thoroughly reviews the mechanisms and different types of navigation; explores information scent and information shape ; explains persuasive architecture and other design concepts; covers special contexts, such as navigation design for web applications; and, includes an entire chapter on tagging. While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action. Nº de ref. de la librería AAH9780596528102

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Descripción O Reilly Media, Inc, USA, United States, 2007. Paperback. Estado de conservación: New. 232 x 204 mm. Language: English . Brand New Book. Thoroughly rewritten for today s web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various rich interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology - it s about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user s needs? You ll learn that navigation design touches most other aspects of web site development. This book: provides the foundations of web navigation and offers a framework for navigation design; paints a broad picture of web navigation and basic human information behavior; demonstrates how navigation reflects brand and affects site credibility; helps you understand the problem you re trying to solve before you set out to design; thoroughly reviews the mechanisms and different types of navigation; explores information scent and information shape ; explains persuasive architecture and other design concepts; covers special contexts, such as navigation design for web applications; and, includes an entire chapter on tagging. While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action. Nº de ref. de la librería AAH9780596528102

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