Designing Web Navigation: Optimizing the User Experience - Tapa blanda

Kalbach, Jim

 
9780596528102: Designing Web Navigation: Optimizing the User Experience
Tapa blanda
ISBN 10: 0596528108 ISBN 13: 9780596528102
Editorial: O'Reilly Media, 2007

Sinopsis

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them.

Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book:

  • Provides the foundations of web navigation and offers a framework for navigation design
  • Paints a broad picture of web navigation and basic human information behavior
  • Demonstrates how navigation reflects brand and affects site credibility
  • Helps you understand the problem you're trying to solve before you set out to design
  • Thoroughly reviews the mechanisms and different types of navigation
  • Explores "information scent" and "information shape"
  • Explains "persuasive" architecture and other design concepts
  • Covers special contexts, such as navigation design for web applications
  • Includes an entire chapter on tagging
While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

James Kalbach has a degree in library science from Rutgers University, as well as a master's in music theory and composition. He is currently a Human Factors Engineer with LexisNexis and previously served as head of information architecture with Razorfish Germany. He is an active speaker and author on information architecture and usability in Germany, where he helped co-found an IA community.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
O'Reilly Media
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0596528108
ISBN 13 
9780596528102
Encuadernación
Tapa blanda
Número de páginas
394
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789352138432: DESIGNING WEB NAVIGATION

Edición Destacada

ISBN 10:  9352138430 ISBN 13:  9789352138432
Editorial: SHROFF
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