Book by Enge Eric Stephan Spencer Rand Fishkin Jessie C St
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A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what's necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industryReseña del editor:
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
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Descripción O'Reilly Media, 2009. Paperback. Estado de conservación: New. Nº de ref. de la librería P110596518862
Descripción O'Reilly Media, 2009. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0596518862
Descripción O'Reilly Media. PAPERBACK. Estado de conservación: New. 0596518862 New Condition. Nº de ref. de la librería NEW6.0310840