The Art of SEO (Theory in Practice (O'Reilly))

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9780596518868: The Art of SEO (Theory in Practice (O'Reilly))
From the Publisher:

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what's necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industry

From the Publisher:

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

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Eric Enge; Stephan Spencer; Rand Fishkin; Jessie Stricchiola
Editorial: O'Reilly Media (2009)
ISBN 10: 0596518862 ISBN 13: 9780596518868
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Descripción O'Reilly Media, 2009. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Widely regarded as the authoritative work in the field, this book comprehensively explores the psychological needs of today's service members and how to meet them effectively. Expert contributors review best practices for conducting fitness-for-duty evaluations and other types of assessments, treating frequently encountered clinical problems, responding to disasters, and promoting the health and well-being of all personnel. The book also examines the role of mental health professionals in enhancing operational readiness, with chapters on crisis and hostage negotiation, understanding terrorists, and more. New to This Edition *The latest scientific knowledge, clinical interventions, and training recommendations. *Chapter on acute combat stress. *Chapter on post-deployment problems, including PTSD and depression. *Chapter on military psychology ethics. *Coverage of blast concussion screening and evaluation. Nº de ref. de la librería ABE_book_new_0596518862

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