The Art of SEO (Theory in Practice (O'Reilly))

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9780596518868: The Art of SEO (Theory in Practice (O'Reilly))

Book by Enge Eric Stephan Spencer Rand Fishkin Jessie C St

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what's necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industry

Reseña del editor:

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

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Eric Enge, Stephan Spencer, Rand Fishkin
Editorial: O'Reilly Media (2009)
ISBN 10: 0596518862 ISBN 13: 9780596518868
Nuevos Paperback Cantidad: 2
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción O'Reilly Media, 2009. Paperback. Estado de conservación: New. Nº de ref. de la librería P110596518862

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Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
Editorial: O'Reilly Media (2009)
ISBN 10: 0596518862 ISBN 13: 9780596518868
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Enge, Eric; Spencer, Stephan; Fishkin, Rand; Stricchiola, Jessie
Editorial: O'Reilly Media
ISBN 10: 0596518862 ISBN 13: 9780596518868
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Descripción O'Reilly Media. PAPERBACK. Estado de conservación: New. 0596518862 New Condition. Nº de ref. de la librería NEW6.0310840

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