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Sinopsis
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you:
- Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
- Learn the art of conversation marketing, and how social media thrives on honesty and transparency
- Manage and enhance your online reputation through the social web
- Tap into the increasingly influential video and podcasting market
- Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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Acerca del autor
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
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The New Community Rules
Publicado por
O'Reilly Media, 2009
ISBN 10: 0596156812
ISBN 13: 9780596156817
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Condición: Como nuevo. : Descubre cómo aprovechar al máximo las redes sociales para impulsar tu negocio con 'The New Community Rules: Marketing on the Social Web'. Este libro, escrito por la experta en redes sociales Tamar Weinberg, te ofrece estrategias prácticas y consejos inteligentes para posicionar tu empresa en el entorno digital. Aprende a crear conciencia de marca, gestionar tu reputación online y conectar con tus clientes de manera efectiva. Con casos de estudio y ejemplos reales, este libro te guiará para que puedas unirte a la conversación, contribuir a la comunidad y atraer a tu público objetivo hacia tus productos o servicios. EAN: 9780596156817 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The New Community Rules Autor: Tamar Weinberg Editorial: O'Reilly Media Idioma: en Páginas: 366 Formato: tapa blanda. Nº de ref. del artículo: BB-JXPY-AOW9
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The New Community Rules
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Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-841-202
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The new community rules : marketing on the social web
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Softcover. Condición: Fine. Leichte Risse; Leichter Riss. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules , you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service. Nº de ref. del artículo: 4912f982-510c-4780-bc49-adb81bfd79eb
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The New Community Rules: Marketing on the Social Web
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ISBN 10: 0596156812
ISBN 13: 9780596156817
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The New Community Rules: Marketing on the Social Web
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ISBN 10: 0596156812
ISBN 13: 9780596156817
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The New Community Rules: Marketing on the Social Web
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Paperback. Condición: Very Good. The New Community Rules: Marketing on the Social Web This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780596156817
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The New Community Rules: Marketing on the Social Web
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780596156817
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The New Community Rules: Marketing on the Social Web
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ISBN 13: 9780596156817
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The New Community Rules : Marketing on the Social Web
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The New Community Rules : Marketing on the Social Web
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O'Reilly Media, Incorporated, 2009
ISBN 10: 0596156812
ISBN 13: 9780596156817
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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