Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (OREILLY) - Tapa blanda

Davis, Harold

 
9780596155797: Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (OREILLY)
Tapa blanda
ISBN 10: 0596155794 ISBN 13: 9780596155797
Editorial: O'Reilly Media, 2009

Sinopsis

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Harold Davis is a photographer and author. His photographs have been widely published, exhibited, and collected. Many of his fine art photography posters are well known, including some recent alternatively processed digital flower images published by New York Graphic Society. The author of more than twenty books, Harold has written (and illustrated with his photographs) Digital Photography: Digital Field Guide (Wiley), The Photographer's Guide to Yosemite and the High Sierra (Countryman/W.W.Norton), 100 Views of the Golden Gate (Wilderness Press). He is the lead author of a new series of books about digital photography from O'Reilly Digital Media. Harold writes the popular Photoblog 2.0, www.photoblog2.com, which covers aesthetic, technical, and personal issues related to digital photography. He is the creator of the Digital Night website.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
O'Reilly Media
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0596155794
ISBN 13 
9780596155797
Encuadernación
Tapa blanda
Número de páginas
427
Contacto del fabricante
no disponible
Persona responsable
no disponible