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Sinopsis
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:
- definitions of commonly used terms, such as "key performance indicators" (KPIs)
- how to drive potential customers to action
- how to gather crucial marketing and customer data
- which features are useful and which are superfluous
- advanced techniques that senior Web site analysts use on a daily basis
It's the technology companion that every site administrator needs.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialO'Reilly Media
- Año de publicación2005
- ISBN 10 0596009887
- ISBN 13 9780596009885
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas430
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Web Site Measurement Hacks: Tips and Tools to Help Optimize Your Online Business
Publicado por
O'Reilly Media, United States, Sebastopol, 2005
ISBN 10: 0596009887
ISBN 13: 9780596009885
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter "Web Site Measurement Hacks", a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs); how to drive potential customers to action; how to gather crucial marketing and customer data; which features are useful and which are superfluous; and advanced techniques that senior Web site analysts use on a daily basis. By examining how real-world companies use analytics to their success, "Web Site Measurement Hacks" demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002774195
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Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business: Tips and Tools to Help Optimize Your Online Business
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ISBN 13: 9780596009885
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ISBN 13: 9780596009885
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ISBN 13: 9780596009885
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Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business
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ISBN 13: 9780596009885
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