The Competition Within: How Members Will Reinvent Associations - Tapa blanda

Rolfes, Rebecca

 
9780595526956: The Competition Within: How Members Will Reinvent Associations
Tapa blanda
ISBN 10: 0595526950 ISBN 13: 9780595526956
Editorial: iUniverse, 2009

Sinopsis

How do you connect with your members? How do you ensure that your association is at the center of members’ online and offline conversations?

The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace.

But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space.

Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information.

They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

How do you connect with your members? How do you ensure that your association is at the center of members' online and offline conversations?

The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace.

But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space.

Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information.

They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
iUniverse
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0595526950
ISBN 13 
9780595526956
Encuadernación
Tapa blanda
Número de páginas
144
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780595514779: The Competition Within: How Members Will Reinvent Associations

Edición Destacada

ISBN 10:  0595514774 ISBN 13:  9780595514779
Editorial: iUniverse, 2009
Tapa dura