Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning - Tapa blanda

Nissim, William

 
9780595525843: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning
Tapa blanda
ISBN 10: 0595525849 ISBN 13: 9780595525843
Editorial: iUniverse, 2008

Sinopsis

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey.The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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Reseña del editor

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Biografía del autor

Bill Nissim?s professional career includes ownership of an Aerospace firm, Fortune 500 Divisional Manager and Marketing Director for a privately held company.(23) He?s published over sixteen articles on brand strategy in well respected marketing web sites, newsletters, and global magazines. He holds a BA in Advertising and MA in Marketing Communications.

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Editorial
iUniverse
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0595525849
ISBN 13 
9780595525843
Encuadernación
Tapa blanda
Número de páginas
132
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9780595513550: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

Edición Destacada

ISBN 10:  0595513557 ISBN 13:  9780595513550
Editorial: iUniverse, 2008
Tapa dura