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Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning - Tapa dura

Nissim, Bill

 
9780595513550: Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning
Tapa dura
ISBN 10: 0595513557 ISBN 13: 9780595513550
Editorial: iUniverse, 2008

Sinopsis

Organizations of all kinds forge their brand’s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand’s journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand’s current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

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Reseña del editor

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
iUniverse
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0595513557
ISBN 13 
9780595513550
Encuadernación
Tapa dura
Número de páginas
132
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
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