Great Demo!: How to Create and Execute Stunning Software Demonstrations - Tapa blanda

Cohan, Peter E.

 
9780595345595: Great Demo!: How to Create and Execute Stunning Software Demonstrations
Tapa blanda
ISBN 10: 059534559X ISBN 13: 9780595345595
Editorial: iUniverse, 2005

Sinopsis

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation.

Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management.

Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

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Acerca del autor

Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
iUniverse
Año de publicación
2005
Idioma
Inglés
ISBN 10 
059534559X
ISBN 13 
9780595345595
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
312
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780595274574: Great Demo: How to Create and Execute Stunning Software Demonstrations

Edición Destacada

ISBN 10:  0595274579 ISBN 13:  9780595274574
Editorial: Iuniverse Inc, 2003
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