Artículos relacionados a Fanocracy: Turning Fans into Customers and Customers...
Sinopsis
A Wall Street Journal bestseller
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
· MeUndies, the subscription company that’s revolutionizing underwear
· HeadCount, the nonprofit that registers voters at music concerts
· Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
· Hagerty, the classic-car insurance provider with over 600,000 premier club members
· HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world for great live music.
Reiko Scott earned a neuroscience degree from Columbia University and is now a medical student at Boston University. In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds and loves to cosplay at Comic Con.
Fragmento. © Reproducción autorizada. Todos los derechos reservados.
Chapter One
Our Story
The two of us, father and daughter, are obviously different; however, our observations on the state of the world today are uncannily similar. As we discussed our experiences over the past few years, we were surprised at how important our passions and the fandom worlds we inhabit are to our lives. The father loves surfing because being out on the water and interacting with other surfers helps him relax and clear his mind. The daughter loves to draw and share fan art of the books she loves for the same reason. And, over time, we both realized how alike our views are on growing a business by tapping into fandom.
Because of the changing nature of the world, it's essential to understand how to reach all kinds of people, including millennials and Generation Z as well as those of all races and orientations. It is for this reason that we've researched and written together.
In the chapters that follow, we take deep dives into major elements of developing fans, including the importance of proximity to customers, letting go of your work, giving gifts without any expectation of something in return, harnessing the power of transparency in business, and other concepts. Through interviews, examples of success, and a set of strategies, we looked at how entities of all kinds-including companies large and small, nonprofits, entrepreneurs, restaurants, artists, musicians, teachers, health-care professionals, and insurance agents-can tap into fan cultures and connect deeply with followers.
As we discussed our experiences over many nights across the dinner table, we began to consider the ideas that you will now find in our book. It was a sharp reminder to both of us that hobbies and passions don't disappear as soon as one steps into "adult" or "professional" life. We both agree that the myth of unyielding professionalism can obscure our genuine connections. That's why we chose to write this book.
Exchanging texts about television shows or comic books has gotten daughter, Reiko, through study hours that extended far into nights that would have otherwise felt endless. And father, David, has forged deep, lifelong friendships with those who are as passionate about live music as he is.
To love things outside work is to make meaningful connections with like-minded people.
To achieve the success that comes with developing passionate fans of your business, fandom culture is necessary. Yet there's another important reason to understand these ideas, as we said earlier: exposing ourselves to people who share our interests leads us to live happier lives. And when you can introduce your fandom passions and bring in others who are completely different from you and they become fans, you create an ideal environment-a place where great things happen.
An understanding of how and why people become passionate about a company, product, idea, or artist serves as a way to do business. This understanding also delivers a blueprint to bring friends and family together to celebrate what they love, a place everyone wants to be part of because they can be their authentic selves and successful at the same time.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPortfolio
- Año de publicación2020
- ISBN 10 0593084004
- ISBN 13 9780593084007
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas304
- Contacto del fabricanteno disponible
Comprar nuevo
Ver este artículo
EUR 34,34
EUR 11,68 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para Fanocracy: Turning Fans into Customers and Customers...
Imagen de archivo
Fanocracy : Turning Fans into Customers and Customers into Fans
Publicado por
Penguin Publishing Group, 2020
ISBN 10: 0593084004
ISBN 13: 9780593084007
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 18550687-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans Into Customers and Customers Into Fans
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Nº de ref. del artículo: G0593084004I4N10
Cantidad disponible: 1 disponibles
Imagen de archivo
Fanocracy: Turning Fans into Customers and Customers into Fans
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. Nº de ref. del artículo: mon0003162448
Cantidad disponible: 1 disponibles