Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

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9780571309221: Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Review:

An accessible and entertaining book. (Jason Abbruzzese Financial Times)

A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)

A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. ( Kirkus Reviews)

Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. ( The Boston Globe)

From the Publisher:

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large.

'Convincing . . . Elberse's Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.' Financial Times

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Elberse, Anita
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97805713092210000000

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Elberse, Anita
Editorial: FABER FABER, United Kingdom (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descripción FABER FABER, United Kingdom, 2014. Paperback. Estado de conservación: New. Main. 216 x 135 mm. Language: English . Brand New Book. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today s high-stakes business world at large. Convincing .Elberse s Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. (Financial Times). Nº de ref. de la librería LIB9780571309221

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Elberse, Anita
Editorial: FABER FABER, United Kingdom (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
Nuevos Paperback Cantidad: 10
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Descripción FABER FABER, United Kingdom, 2014. Paperback. Estado de conservación: New. Main. 216 x 135 mm. Language: English . Brand New Book. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today s high-stakes business world at large. Convincing .Elberse s Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book. (Financial Times). Nº de ref. de la librería LIB9780571309221

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Elberse, Anita
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Descripción Faber & Faber. Paperback. Estado de conservación: new. BRAND NEW, Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business, Anita Elberse, What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. "Convincing .Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book." (Financial Times). Nº de ref. de la librería B9780571309221

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Elberse, Anita
Editorial: Faber & Faber 2014-01-16|NU-GRD-05059622 (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descripción Faber & Faber 2014-01-16|NU-GRD-05059622, 2014. Paperback. Estado de conservación: New. 9780571309221. Nº de ref. de la librería NU-GRD-05059622

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ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descripción Faber & Faber Non-Fiction, 2014. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0571309224

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Descripción Faber & Faber, 2014. Estado de conservación: New. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346. . 2014. Paperback. . . . . . Nº de ref. de la librería V9780571309221

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Elberse, Anita
Editorial: Faber & Faber, New Delhi (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
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Descripción Faber & Faber, New Delhi, 2014. Soft cover. Estado de conservación: New. First. 20 cms. 310pp. Nº de ref. de la librería 234192

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Elberse, Anita
Editorial: Faber & Faber
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Descripción Faber & Faber. Estado de conservación: New. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346. . 2014. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780571309221

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