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A Short Guide to Reputation Risk (Short Guides to Business Risk) - Tapa blanda

Honey, Garry

 
9780566089954: A Short Guide to Reputation Risk (Short Guides to Business Risk)
Tapa blanda
ISBN 10: 0566089955 ISBN 13: 9780566089954
Editorial: Routledge, 2009

Sinopsis

Does your organization have a good or bad reputation, and who takes responsibility for it? Reputation risk is a topic with relevance across the organization, from risk managers to corporate communication managers, from compliance manager to HR Director. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding the context and key features of this subject.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Garry Honey is a visiting senior fellow specialising in Reputation Risk. He has a background of 30 years in industry as both a Marketing Director and Strategy Consultant. He is interested in how organizations, both private and public, manage reputation among diverse stakeholder groups. Measuring Reputation for regulatory compliance is one facet of this, as is defining the risk element of reputation in non-financial terms for the risk industry. As an intangible or soft risk, reputation has an impact on consumer behaviour and trust. It is the nature of this link that requires further research.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0566089955
ISBN 13 
9780566089954
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
130
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania