Making the Connections: Using Internal Communication to Turn Strategy into Action - Tapa blanda

Quirke, Bill

 
9780566087806: Making the Connections: Using Internal Communication to Turn Strategy into Action
Tapa blanda
ISBN 10: 0566087804 ISBN 13: 9780566087806
Editorial: Routledge, 2008

Sinopsis

Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.

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Acerca del autor

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

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Editorial
Routledge
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0566087804
ISBN 13 
9780566087806
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
384
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138729971: Making the Connections: Using Internal Communication to Turn Strategy into Action: Using Internal Communication to Turn Strategy into Action (Routledge Revivals)

Edición Destacada

ISBN 10:  1138729973 ISBN 13:  9781138729971
Editorial: Routledge, 2024
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