Artículos relacionados a Brand Risk: Adding Risk Literacy to Brand Management
Sinopsis
Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk management. A graduate in law from Cambridge University, he is a member of The Chartered Institute of Arbitrators with accreditation as a commercial mediator.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 134,94
EUR 17,24 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Brand Risk: Adding Risk Literacy to Brand Management
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003715058
Cantidad disponible: 1 disponibles
Imagen del vendedor
Brand Risk: Adding Risk Literacy to Brand Management
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A tan to the page edges/pages. Nº de ref. del artículo: wbb0021871991
Cantidad disponible: 1 disponibles
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780566087240
Cantidad disponible: 1 disponibles
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Brand Risk: Adding Risk Literacy to Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780566087240
Cantidad disponible: 1 disponibles
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: Wrigley Books, Austin, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Nº de ref. del artículo: 3C-9780566087240-G
Cantidad disponible: 1 disponibles
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_346265080
Cantidad disponible: 1 disponibles
Imagen de archivo
Brand Risk: Adding Risk Literacy to Brand Management
Librería: Chiron Media, Wallingford, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780566087240
Cantidad disponible: 5 disponibles
Imagen del vendedor
Abrahams, D: Brand Risk
Impresión bajo demandaLibrería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk manageme. Nº de ref. del artículo: 594780207
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Brand Risk
Publicado por
Ashgate Publishing Company, 2008
ISBN 10: 0566087243
ISBN 13: 9780566087240
Nuevo
Tapa dura
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. x + 212. Nº de ref. del artículo: 26472668
Cantidad disponible: 4 disponibles
Imagen de archivo
Brand Risk
Publicado por
Ashgate Publishing Company, 2008
ISBN 10: 0566087243
ISBN 13: 9780566087240
Nuevo
Tapa dura
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. x + 212 Illus. Nº de ref. del artículo: 7375235
Cantidad disponible: 3 disponibles