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Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization’s Intellectual Assets - Tapa dura

Manton, Steve

 
9780566087219: Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization’s Intellectual Assets

Sinopsis

Integrated Intellectual Asset Management explains how to take full advantage of your organization’s intellectual assets by integrating your management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets ¢ metrics

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Acerca del autor

Steve Manton is managing consultant of IP&AM Ltd where he has provided training and consultancy to organizations with a collective turnover of over £10b/a. In his early career he was the head of the intellectual property department in a large multinational and has also been the managing director of an intellectual property exploitation company.

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