"Commercial Due Diligence" (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, its about understanding how businesses and markets work, and what is really important for profits and growth. "Commercial Due Diligence" is written by someone with over twenty-five years experience of practical strategic analysis, who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioners eye. If you are in the business of formulating company strategy and you want to see how to apply the theories, and understand in practical terms what works, when and what can go wrong, this is the book for you.Biografía del autor:
Peter Howson is a director of AMR International, London's leading Commercial Due Diligence specialist. He has over 25 years of M&A and business development experience both in industry and as an adviser. He gained City Corporate Finance experience at Barings, where he focused on domestic and cross-border deals in manufacturing industries and M&A experience in industry at TI where he was part of the small team which, through 75 acquisitions and disposals, transformed it from a UK commodity supplier into a global specialist engineering company. He has also held senior finance and M&A roles with British Steel and T&N.
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