Sinopsis
This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists.
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Reseña del editor
This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists.
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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
Publicado por
Gower Publishing Ltd, 1998
ISBN 10: 0566080265
ISBN 13: 9780566080265
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006993040
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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
Publicado por
Gower Publishing Ltd, 1998
ISBN 10: 0566080265
ISBN 13: 9780566080265
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Nº de ref. del artículo: wbs5857047837
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EUR 3,13
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Cantidad disponible: 1 disponibles