What if all the advice we’ve heard about networking is wrong?
What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?
We know that it’s essential to reach out and build a network. But did you know that it’s actually your distant or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
In this startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.
Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you’ve already heard. Learn how to make use of the hidden networks you already have.
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David Burkus is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s Top 40 Under 40 Professors Who Inspire. He’s the author of four books and has delivered keynote speeches and workshops for Fortune 500 companies including Microsoft and Google. Since 2017, he’s been ranked as one of the world’s top business thought leaders by Thinkers50. He lives outside of Tulsa with his wife and their two boys.
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