The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

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9780544570160: The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

"Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain

“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—EW.com

 
Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
 
You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
 
“I’ve spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we’ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby

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Book Description:

HMH hardcover, 2014; previous ISBN 978-0-544-19174-7

From the Inside Flap:

“This remarkable book describes and clarifies the exciting and complex world of sound.”
—Ellis Douek, emeritus consultant ENT surgeon, Guy’s and St Thomas’ Hospital, London; author of Overcoming Deafness
 
From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. The Sonic Boom reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: the evergreen Pavlovian effect of ice-cream truck jingles, the anxiety-inducing impact of discordant ambient noise, the reassuring chime of a computer’s startup tone. This book provides a whole new framework for thinking about sound’s effects on every aspect of our lives.  
 
You don’t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.
 
Drawing on Beckerman’s experience as a strategic sound consultant (his award-winning team at Man Made Music has created sounds, scores, and sonic branding strategies for companies like Univision, AT&T, Mercedes, and NBC) and the successful sonic strategies of companies and entertainment empires like Chili’s, Mustang, and Disney, The Sonic Boom offers readers insight into a revolutionary area of marketing, providing a powerful new vocabulary for sharing meaningful messages with sound.
 

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Descripción Mariner Books, U.S.A., 2015. Trade Paperback. Estado de conservación: New. First Edition, First Printing. This is a new paperback first edition, first printing copy, yellow spine. review slip laid in. Size: 8vo - over 7¾" - 9¾" tall. Nº de ref. de la librería 072228

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Descripción HOUGHTON MIFFLIN, United States, 2015. Paperback. Estado de conservación: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. Nº de ref. de la librería BTE9780544570160

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Joel Beckerman, Tyler Gray
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Descripción HOUGHTON MIFFLIN, United States, 2015. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. Nº de ref. de la librería KNV9780544570160

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Joel Beckerman, Tyler Gray
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ISBN 10: 0544570162 ISBN 13: 9780544570160
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Descripción HOUGHTON MIFFLIN, United States, 2015. Paperback. Estado de conservación: New. Reprint. Language: English . Brand New Book. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don t need to be a musician or a composer to harness the power of sound. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core. Nº de ref. de la librería KNV9780544570160

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Descripción Estado de conservación: New. Publisher/Verlag: Mariner Books | How Sound Transforms the Way We Think, Feel, and Buy | "Music defines us. Joel Beckerman knows. Let him tell you all about it." -Anthony Bourdain "Equal parts sociological study and business advice, using unique everyday examples-for instance, how the fate of the Chili's fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience-to explain how sound effects our mood and shopping habits."-EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound's effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive edge. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments"-transcendent instants when sound connects with a listener's emotional core. "I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we've all missed. The Sonic Boom reveals the music and structured cacophony of everyday life." -Moby | Format: Paperback | Language/Sprache: english | 170 gr | 203x134x14 mm | 208 pp. Nº de ref. de la librería K9780544570160

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Descripción Paperback. Estado de conservación: New. Paperback. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.159. Nº de ref. de la librería 9780544570160

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Joel Beckerman, Tyler Gray
Editorial: Houghton Mifflin Harcourt 2015-10-06, Boston (2015)
ISBN 10: 0544570162 ISBN 13: 9780544570160
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Descripción Houghton Mifflin Harcourt 2015-10-06, Boston, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780544570160

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