Location Is (still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One - Tapa dura

Bell, David R.

 
9780544262270: Location Is (still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Tapa dura
ISBN 10: 0544262271 ISBN 13: 9780544262270
Editorial: Harper Business, 2014

Sinopsis

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.

But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.

Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.

In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

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Acerca del autor

DAVID R. BELL is a professor at the Wharton School of the University of Pennsylvania, where he researches how people use the Internet for shopping and information. Bell is an adviser for Bonobos.com, CitrusLane.com, Diapers.com, and WarbyParker.com.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harper Business
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0544262271
ISBN 13 
9780544262270
Encuadernación
Tapa dura
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
GS1 Slovakia
https://www.gs1sk.org

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Žilina
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Otras ediciones populares con el mismo título

9781477801178: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Edición Destacada

ISBN 10:  1477801170 ISBN 13:  9781477801178
Editorial: Amazon Publishing, 2014
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