The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy - Tapa dura

I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.
Moby

The only force more powerful than taste or smell when trying to create an emotional response? Music. The right sound at the right time can slam you right back to childhood, create dread, inspire empathy, turn you on a dime to an emotional jellyfish. The right song at the right time can change and has changed the world, leading directly to social change and even revolutions. Music defines us. Joel Beckerman knows. Let him tell you all about it.
Anthony Bourdain, chef, best-selling author of Medium Raw, No Reservations, and Kitchen Confidential

Pick this book up. Put it close to your ear. Riff through the pages. Hear that? Those are ideas Beckerman s ideas flying by a mile a minute. Reading The Sonic Boom is like seeing colors for the first time!
Fred Graver, writer/producer, TV creative lead at Twitter

Beckerman and Gray show how the right sound at the right moment forges bonds between brands and people and how bad sound breaks them. The Sonic Boom illuminates the surprising opportunities that are revealed when we utilize sound thoughtfully and strategically, not just tactically.
Andrea Sullivan, chief marketing officer, North America, Interbrand

Beckerman offers an intriguing examination of the manipulative and inspirational power of sound in our everyday lives. It made me listen to my ears!
George S. Clinton, film composer and chair of Film Scoring at the Berklee College of Music

We are all susceptible to the power and manipulation of sound, and Beckerman has beautifully described this mysterious process. This book makes my choices and use of sound as a producer not only more informed, but hopefully more effective.
Gordon Elliott, executive producer of ABC s The Chew

This remarkable book describes and clarifies the exciting and complex world of sound.
Ellis Douek, emeritus consultant ENT surgeon, Guy s and St Thomas Hospital, London; author of Overcoming Deafness

From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. The Sonic Boom reveals sound s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: the evergreen Pavlovian effect of ice-cream truck jingles, the anxiety-inducing impact of discordant ambient noise, the reassuring chime of a computer s startup tone. This book provides a whole new framework for thinking about sound s effects on every aspect of our lives.

You don t need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they re perceived by their audiences, and gain a competitive edge. Whether you re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of boom moments transcendent instants when sound connects with a listener s emotional core.

Drawing on Beckerman s experience as a strategic sound consultant (his award-winning team at Man Made Music has created sounds, scores, and sonic branding strategies for companies like Univision, AT&T, Mercedes, and NBC) and the successful sonic strategies of companies and entertainment empires like Chili s, Mustang, and Disney, The Sonic Boom offers readers insight into a revolutionary area of marketing, providing a powerful new vocabulary for sharing meaningful messages with sound.