Sinopsis
This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to adapt organizational practices. A chapter is dedicated to the opportunities and downfalls for small businesses to become multinational companies. The text provides comprehensive coverage of the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultrual communication, international human resource management, and ethics.
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Reseña del editor
This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to adapt organizational practices. A chapter is dedicated to the opportunities and downfalls for small businesses to become multinational companies. The text provides comprehensive coverage of the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultrual communication, international human resource management, and ethics.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Multinational Management : A Strategic Approach
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CENGAGE Learning, 1998
ISBN 10: 0538890347
ISBN 13: 9780538890342
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Multinational Management : A Strategic Approach
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CENGAGE Learning, 1998
ISBN 10: 0538890347
ISBN 13: 9780538890342
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Multinational Management: A Strategic Approach
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South-Western College Pub, 1998
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Multinational Management: A Strategic Approach
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Multinational Management: A Strategic Approach
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Hardcover. Condición: Very Good. Multinational Management: A Strategic Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780538890342
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Multinational Management : A Strategic Approach
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CENGAGE Learning, 1998
ISBN 10: 0538890347
ISBN 13: 9780538890342
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Multinational Management: A Strategic Approach
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780538890342
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Multinational Management: A Strategic Approach
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ISBN 10: 0538890347
ISBN 13: 9780538890342
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Multinational Management: A Strategic Approach
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Multinational Management: A Strategic Approach
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South-Western College Pub, 1998
ISBN 10: 0538890347
ISBN 13: 9780538890342
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hardcover. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0538890347
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