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Sinopsis
This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.
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This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
Cengage Learning, Inc, 2000
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Nº de ref. del artículo: 00103723545
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Imagen de archivo
Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
Cengage Learning, Inc, 2000
ISBN 10: 0538838477
ISBN 13: 9780538838474
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Fair. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Nº de ref. del artículo: 00102884899
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EUR 5,63
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
South-Western Pub (edition First Edition), 1994
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0538838477-11-1-29
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Imagen de archivo
Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
Cengage Learning, Inc, 2000
ISBN 10: 0538838477
ISBN 13: 9780538838474
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Nº de ref. del artículo: CIN0538838477G
Comprar usado
EUR 7,47
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Imagen de archivo
Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
Cengage Learning, Inc, 2000
ISBN 10: 0538838477
ISBN 13: 9780538838474
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Fair. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Nº de ref. del artículo: CIN0538838477A
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EUR 7,47
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
South-Western Pub, 1994
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_473715782
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
South-Western Pub, Cincinnati, Ohio, U.S.A., 1994
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: The Yard Sale Store, Narrowsburg, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hard Cover. Condición: Good. RELIABLE hardcover book with the front cover having a slight forward lean. Some shelf wear to the covers and the page edge. The text flows cleanly and clearly from beginning to end. Enjoy this presentable edition! Nº de ref. del artículo: HCTEXT408090196
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Creating Customer Value: The Path to Sustainable Competitive Adva
Publicado por
South-Western Pub, 1994
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: Hawking Books, Edgewood, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Very Good. Very Good Condition. Five star seller - Buy with confidence! Nº de ref. del artículo: X0538838477X2
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Creating Customer Value: The Path to Sustainable Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780538838474
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Creating Customer Value: The Path to Sustainable Competitive Advantage
Publicado por
South-Western Pub, 1994
ISBN 10: 0538838477
ISBN 13: 9780538838474
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Librería: Basement Seller 101, Cincinnati, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Nº de ref. del artículo: 190422164
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