Strategic Management: Concepts: Competitiveness & Globalization (Concepts (Cengage Learning)) - Tapa blanda

Hitt, Michael A; Ireland, R Duane; Hoskisson, Robert E

 
9780538753098: Strategic Management: Concepts: Competitiveness & Globalization (Concepts (Cengage Learning))
Tapa blanda
ISBN 10: 0538753099 ISBN 13: 9780538753098
Editorial: South Western Educational Publishing, 2010

Sinopsis

Examine strategic management concepts with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management concepts to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using examples from more than 600 leading companies to prepare the reader for the broad range of critical issues confronting mangers today.

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Reseña del editor

Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of learning features, CengageNOW online tools, and an electronic business library further help you prepare students to face the broad range of issues confronting mangers today.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
South Western Educational Publishing
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0538753099
ISBN 13 
9780538753098
Encuadernación
Tapa blanda
Número de páginas
402
Contacto del fabricante
no disponible
Persona responsable
no disponible