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Sinopsis
This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.
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Reseña del editor
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Biografía del autor
Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels. Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.
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Mass Communication Theory: Foundations, Ferment and Future
Publicado por
Cengage Learning, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
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Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR014230971
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Mass Communication Theory: Foundations, Ferment, and Future [With Infotrac]
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Cengage Learning, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
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Mass Communication Theory : Foundations, Ferment, and Future (with InfoTrac)
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Wadsworth, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
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Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
Publicado por
Cengage Learning, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
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paperback
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paperback. Condición: Good. Good with wear and markings. Looks like an interesting title! Nº de ref. del artículo: 200-01773
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Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
Publicado por
Cengage Learning, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
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paperback. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_369054496
Cantidad disponible: 1 disponibles
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Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
Publicado por
Cengage Learning, 2002
ISBN 10: 0534561632
ISBN 13: 9780534561635
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_372886886
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