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Sinopsis
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
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Reseña del editor
This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.
Reseña del editor
Examines writing for public relations. Topics covered in this volume include: ethical and legal responsibilities of the PR writer; persuasion; research for the public relations writer; writing for clarity and interest; and grammar, spelling and punctuation.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Public Relations Writing: Form and Style
Publicado por
Wadsworth Publishing, 1998
ISBN 10: 0534522904
ISBN 13: 9780534522902
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Nº de ref. del artículo: GWV.0534522904.LN
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Public Relations Writing : Form and Style
Publicado por
Wadsworth, 1997
ISBN 10: 0534522904
ISBN 13: 9780534522902
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 45939084-6
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