Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production) - Tapa dura

Eastman, Susan Tyler; Ferguson, Douglas A.

 
9780534512958: Broadcast/Cable/Web Programming: Strategies and Practices (Wadsworth series in production)
Tapa dura
ISBN 10: 053451295X ISBN 13: 9780534512958
Editorial: Wadsworth Publishing Co Inc, 2001

Sinopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter covering online video and audio programming, the consolidation of other topics, and chapter-closing forecasts of anticipated developments in industry trends and audience behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Reseña del editor

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wadsworth Publishing Co Inc
Año de publicación
2001
Idioma
Inglés
ISBN 10 
053451295X
ISBN 13 
9780534512958
Encuadernación
Tapa dura
Número de edición
6
Número de páginas
466
Contacto del fabricante
no disponible
Persona responsable
no disponible