Artículos relacionados a Persuasion: Reception and Responsibility
Sinopsis
Book by Larson Charles U
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Reseña del editor
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
Biografía del autor
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
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Imagen de archivo
Persuasion: Reception and Responsibility (Speech & Theater)
Publicado por
Wadsworth Publishing, 1994
ISBN 10: 0534230709
ISBN 13: 9780534230708
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: B20A-06139
Comprar usado
EUR 6,42
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Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Persuasion, Reception and Responsiblity
Publicado por
Wadsworth Publishing Company, New York, 1995
ISBN 10: 0534230709
ISBN 13: 9780534230708
Antiguo o usado
Soft Cover
Original o primera edición
Librería: Top Notch Books, Tolar, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft Cover. Condición: Very Good. Seventh Edition. Wraps have light wear, spine is unbent. The pages are clean & tight. Size: 8vo - over 7¾" - 9¾" tall. Nº de ref. del artículo: 121739
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EUR 3,67
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Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles