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The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz - Tapa dura

Kelly, Alan

 
9780525949848: The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz
Tapa dura
ISBN 10: 0525949844 ISBN 13: 9780525949848
Editorial: E P Dutton, 2006

Sinopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

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Acerca del autor

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂ’s Standard, LLC, a communications management firm, and holds a masterÂ’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
E P Dutton
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0525949844
ISBN 13 
9780525949848
Encuadernación
Tapa dura
Número de páginas
340
Contacto del fabricante
no disponible
Persona responsable
no disponible