A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.
"Sinopsis" puede pertenecer a otra edición de este libro.
A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.
"Sobre este título" puede pertenecer a otra edición de este libro.
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