Time for a Model Change Hardback: Re-engineering the Global Automotive Industry - Tapa dura

Maxton; Wormald

 
9780521837156: Time for a Model Change Hardback: Re-engineering the Global Automotive Industry
Tapa dura
ISBN 10: 0521837154 ISBN 13: 9780521837156
Editorial: Cambridge University Press, 2004

Sinopsis

Examines the important automotive industry, focusing on what can be done in response to more difficult market conditions, and making recommendations for change to safeguard future prosperity and to satisfy the industry's stakeholders. The book covers the development and possible future of this key sector in modern business.

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Acerca de los autores

Graeme P. Maxton is Programme Director, Economist Conferences, Contributing Editor, Economist Intelligence Unit (EIU) and a Director of autoPOLIS Strategy Consultants. He contributes regularly to a variety of Economist Newspaper Group publications and is author of the EIU's World Car Forecasts, The Emerging Markets of Asia-Pacific and Asia-Pacific: after the Crisis. He is also co-author (with John Wormald) of the best-selling Driving Over a Cliff? Business Lessons from the World's Car Industry, 1994.

John Wormald is a Director of autoPOLIS Strategy Consultants and works throughout the automotive industry. He regularly contributes to the business and automotive press and is the co-author (with Graeme P. Maxton) of the best-selling Driving Over a Cliff? Business Lessons from the World's Car Industry, 1994.

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Editorial
Cambridge University Press
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0521837154
ISBN 13 
9780521837156
Encuadernación
Tapa dura
Número de páginas
294
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

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