International Business Strategy: Rethinking the Foundations of Global Corporate Success - Tapa blanda

Verbeke, Alain

 
9780521681117: International Business Strategy: Rethinking the Foundations of Global Corporate Success
Tapa blanda
ISBN 10: 0521681111 ISBN 13: 9780521681117
Editorial: Cambridge University Press, 2009

Sinopsis

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

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Acerca del autor

Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.

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Editorial
Cambridge University Press
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0521681111
ISBN 13 
9780521681117
Encuadernación
Tapa blanda
Número de páginas
499
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
Francia

Otras ediciones populares con el mismo título

9780521862585: International Business Strategy: Rethinking the Foundations of Global Corporate Success

Edición Destacada

ISBN 10:  0521862582 ISBN 13:  9780521862585
Editorial: Cambridge University Press, 2009
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