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Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) - Tapa blanda

Lusk, Jayson L

 
9780521671248: Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)
Tapa blanda
ISBN 10: 0521671248 ISBN 13: 9780521671248
Editorial: Cambridge University Press, 2007

Sinopsis

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

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Acerca de los autores

Jayson L. Lusk is Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics, Oklahoma State University.

Jason F. Shogren is Stroock Distinguished Professor of Natural Resource Conservation and Management, and Professor of Economics and Finance, University of Wyoming.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cambridge University Press
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0521671248
ISBN 13 
9780521671248
Encuadernación
Tapa blanda
Número de páginas
318
Contacto del fabricante
no disponible
Persona responsable
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