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The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures) - Tapa blanda

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Varian, Hal R.

 
9780521605212: The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures)
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ISBN 10: 0521605210 ISBN 13: 9780521605212
Editorial: Cambridge University Press, 2004

Sinopsis

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

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Acerca de los autores

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000–1.

Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

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Editorial
Cambridge University Press
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0521605210
ISBN 13 
9780521605212
Encuadernación
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Número de páginas
114
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780521844154: The Economics of Information Technology Hardback: An Introduction (Raffaele Mattioli Lectures)

Edición Destacada

ISBN 10:  0521844150 ISBN 13:  9780521844154
Editorial: Cambridge University Press, 2004
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