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The Regional Multinationals: MNEs and "Global" Strategic Management - Tapa blanda

Rugman, Alan M.

 
9780521603614: The Regional Multinationals: MNEs and "Global" Strategic Management

Sinopsis

The regional nature of multinational business is explored with new models for business strategy.

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Acerca del autor

L. Leslie Waters Chair of International Business, Professor of International Business and Professor of Business Economics and Public Policy at the Kelley School of Business, Indiana University.

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