Professionals today, whether scientists, engineers, entrepreneurs or managers, need to maximise their effectiveness. Hard work and motivation are not enough. Strategic thinking is needed to be able to choose the right problem to solve, to solve it in a cost-effective way, to use resources efficiently and to be innovative and productive. The combination of skill, motivation and the strategic use of effort can lead to astonishing levels of productivity. Real-world problems are complex and must be tackled with adequate conceptual tools. These tools are based on an understanding of the power of bottlenecks, paradox, scale and perspective constraints, and feedback as leverage points for getting to grips with the problem. Thinking Strategically provides the necessary power tools for dissecting complex problems and for creating innovative solutions.
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Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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