The purpose of this book is to help research scientists exploit their ideas commercially.
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Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
Martin Sproale is a mild-mannered assistant postmaster who lives with his mother, has dinner with his would-be fiancee once a week, and bicycles dutifully to work every morning. Martin has only one unconventional hobby: He is obsessed with the life of Ernest Hemingway, his brilliant and macho alter ego. His hobby is confined to collecting memorabilia and reading every biography he can find, until an ambitious outsider, Nick Marshall, is appointed postmaster over his head. Slick and self-assured, Nick steals Martin's girlfriend and decides to modernize the friendly local office by firing dedicated but elderly employees and privatizing the business. Suddenly, gentle Martin is faced with a choice: meekly accept his defeat as he always has, or fight for what he believes in, as his hero would. Aided by an American scholar writing a thesis about the women in Hemingway's life, Martin begins to explore his own passionate side. As the pair delves deeper and deeper into Hemingway's psyche and plots Martin's revenge, they learn that there is a man behind every mouse - and a little bit of Hemingway in all of us.
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Condición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Martin Sproale is a mild-mannered assistant postmaster who lives with his mother, has dinner with his would-be fiancee once a week, and bicycles dutifully to work every morning. Martin has only one unconventional hobby: He is obsessed with the life of Ernest Hemingway, his brilliant and macho alter ego. His hobby is confined to collecting memorabilia and reading every biography he can find, until an ambitious outsider, Nick Marshall, is appointed postmaster over his head. Slick and self-assured, Nick steals Martin's girlfriend and decides to modernize the friendly local office by firing dedicated but elderly employees and privatizing the business. Suddenly, gentle Martin is faced with a choice: meekly accept his defeat as he always has, or fight for what he believes in, as his hero would. Aided by an American scholar writing a thesis about the women in Hemingway's life, Martin begins to explore his own passionate side. As the pair delves deeper and deeper into Hemingway's psyche and plots Martin's revenge, they learn that there is a man behind every mouse - and a little bit of Hemingway in all of us. Nº de ref. del artículo: 3223461/1
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Hardcover. Condición: new. Hardcover. Scientists in the laboratory often fail to take advantage of the commercial exploitation of their research. This is frequently because they simply do not know what to do. Technology Transfer is a careful account of how to start the process of commercialisation of technology, and describes in detail the difficulties, and amount of time needed, to carry the process through to a successful conclusion. This book provides a much needed step by step guide to the commercialisation of research. It addresses three major themes: how to protect your intellectual property, how to develop it commercially via licensing and business 'start up', and how to finance and manage your new company. This book is essential reading for any research scientist whose work has commercial applications. Addresses three themes: how to protect your intellectual property, how to develop it commercially via licensing and business 'start up', and how to finance and manage your new company. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780521460668
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