Book by Jan Tschichold
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"A comprehensive, practical handbook to guide the typographer. . . . The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles."--Paddy Cramsie, "Times Literary SupplementReseña del editor:
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.
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Descripción University of California Press, 1995. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110520071468
Descripción University of California Press, 1995. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0520071468
Descripción University of California Press, 1995. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0520071468