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Sinopsis
This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies.
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Book Description
This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections, providing the reader with an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels.
About the Author
Nick Wilkinson is Assistant Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and US, as well as working in business management in both countries.
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- EditorialCambridge University Press
- Año de publicación2005
- ISBN 10 051112242X
- ISBN 13 9780511122422
- EncuadernaciónHardcover
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